Articles under Culture

Coldplay. San Diego. 07.16.2009

BY

Jose Alonso

13.07.09

 
Coldplay I’ve always admired this band, even before they became so famous. I remember the first time I heard them; it was the Brothers & Sisters song. What has attracted me throughout the years is the band’s honesty and simplicity. They have stayed true to their roots and musical style, evolving and giving nice surprises with each album.

Rebranding Africa. Bono style.

BY

Jose Alonso

10.07.09

 
Africa Logo

While in Ghana, President Obama has the chance to lead nations in building on the successes of recent efforts within Africa. Guest columnist Bono comments on the New York Times.

Ira Glass on story telling

BY

Jose Alonso

15.06.09

 
Ira Glass

As designers and branding specialists, we can learn a lot from this series. Branding is story telling: it is assembling messages and stories into a coherent tale with a great payback.