Recently we completed a project for one of our clients, Piper & Heath Travel. In the process of creating this project we got to know a lot about Africa and its great people and resources.
In the wake of President Obama’s visit to Africa, mega rockstar/activist Bono steps up to the plate and uses this opportunity to push his Africa agenda and bring more attention to this continent and the multiple issues affecting it.
This not only marks Obama’s first visit to the southern part of the continent; it also marks the first visit to the continent by an african-american president.
I find really engaging how Bono recognizes all the progress some countries have obtained and how he focuses on the people and the culture of this rich continent.
He also touches on one of the most interesting points to me: how, through a government’s effort and the right mix of politics and activism, all glued by a new branding campaign, change can happen. This shows the importance of the role design is playing in our modern world and I’m really excited about the possibilities this brings for us not only as designers, but most importantly as communicators and story tellers.
Another thing I would like to point out, is that the Obama campaign (whether you like his policies or not) did a lot to bring design to a first plane as a great tool to inspire people. He was able to identify a generation and create a crafted message, which all politicians now follow. He demonstrated how a movement can motivate people throughout the globe and spread the much needed help our world needs in these times.
A video from One, the organization that came out of the wish Bono made as winner of the TED prize.
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